SaaS Product
Wasel.ma
WhatsApp operations platform for Moroccan SMEs.
- Year
- 2024 —
- Role
- CEO & Co-founder
- Type
- SaaS Product
Overview
Co-founded and lead development of a WhatsApp Business operations platform: shared team inbox, AI assistant with workflows, CRM and leads, appointment reminders, broadcast campaigns and a public REST API. Serves 500+ Moroccan businesses in Darija, French and Arabic. I own product scoping, technical decisions and full-stack delivery.
Highlights
- 500+ SME customers; measurable impact (−40% no-shows reported)
- Shared inbox + AI assistant handling Darija, Arabic and French
- Programmatic SEO architecture: solution pages, city pages, docs
- Full JSON-LD graph, hreflang i18n, AI-agent surfacing via WebMCP
Stack
- Astro
- Next.js
- TypeScript
- Tailwind CSS
- WhatsApp Cloud API
- PostgreSQL
